Article · About 20 min read

How HubSpot Grew a Billion Dollar B2B Growth Engine

Morgan Brown · GrowthHackers Free Advanced

The mechanics with numbers attached: Website Grader evaluating over 4 million sites, the blog driving 20 percent of organic leads, and inbound converting at more than double outbound.

  • HubSpot went from 29 million dollars of revenue in 2011 to about 53 million in 2012, ending that year with 8,440 customers.
  • That works out to roughly 6,220 dollars of annual contract value per customer.
  • Website Grader graded more than 4 million websites between 2006 and 2011, feeding the top of the funnel.
  • Inbound leads converted at more than double the rate of outbound ones.
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The question it answers

  1. How did HubSpot turn a marketing idea into a distribution advantage nobody could copy?

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