Article · About 3 min read

Website Grader Evaluates Over 1 Million URLs!

Pamela Vaughan · HubSpot Free Beginner

The primary source for the free tool tactic, from February 2007, stating outright that it was built to generate buzz, organic traffic, inbound links and leads.

  • Website Grader launched in February 2007 and crossed 1 million website and blog URLs graded.
  • It gave any visitor a free inbound marketing score from 0 to 100, which is what made it shareable.
  • It won a run of awards (PC Magazine, Webby, W3) that generated coverage on their own.
  • HubSpot retired it in 2011 and replaced it with Marketing Grader.
Open on hubspot.com ↗

The question it answers

  1. How did HubSpot turn a marketing idea into a distribution advantage nobody could copy?

Read with it

  1. A quick companion to the podcast, with the origin of the inbound insight and the counterintuitive calls laid out in five... HubSpot INBOUND Article · Short read Brian Halligan and Dharmesh Shah: How They Built HubSpot HubSpot (Guy Raz interview recap)
  2. The founders describe coining inbound marketing as an old game versus new game framing, then choosing SMB over enterprise to... Crucible Moments Podcast · 40 min HubSpot: An Underdog Helps Invent Modern Marketing, and Then Takes on Goliath Sequoia Capital with Brian Halligan and Dharmesh Shah
  3. The best source for how the idea became the moat, including that Dharmesh Shah's hobby blog was the proof of concept for the... Crucible Moments, Sequoia Capital Podcast · 33 min HubSpot: An Underdog Helps Invent Modern Marketing, and Then Takes on Goliath Brian Halligan and Dharmesh Shah
  4. The mechanics with numbers attached: Website Grader evaluating over 4 million sites, the blog driving 20 percent of organic... GrowthHackers Article · About 20 min read How HubSpot Grew a Billion Dollar B2B Growth Engine Morgan Brown
eChai Partner Brands The partnership →