Podcast · About 1 hr, full transcript

How Krish Subramanian's Chargebee cures the headaches of subscription billing

Krish Subramanian · Mixergy Free Intermediate India

The most granular first customer account: alpha at roughly 12 months, beta at roughly 18, and the first customer a UK subscription box business, plus what the wait cost them personally.

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The question it answers

  1. How did Chargebee get its first paying customers after 18 months with none?

Read with it

  1. Krish is blunt that inbound marketing was the whole strategy, chosen because Chennai gave them no access to a Silicon Valley... Insight Partners Article · long read How Krish Subramanian built global SaaS unicorn Chargebee out of India Insight Partners
  2. Fills in the part the founder interviews skip: how the team formed out of Zoho, how they picked recurring billing, and the... SeedToScale (Accel India) Article · Long read The Early Story of Chargebee: Why it's Better to Start with People, not Ideas Prabhakar Reddy
  3. The clearest statement of the partner posture that got them their early distribution: complement Stripe, Braintree and PayPal... SaaStock Article · About 8 min read AMA with Krish Subramanian, CEO of Chargebee Alex Theuma
  4. The outside view of the same years, useful for sanity checking how long the search for product market fit really took before... Contrary Research Report · Long report Chargebee Business Breakdown & Founding Story Contrary Research
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