Article · 8 min read

How These Ex-Freshworks Executives Are Rewriting Rules Of Content Distribution

Pooja Yadav · Inc42 Free Beginner India

Two former Freshworks leaders discovered their content was fine and their distribution was missing, and built Highperformr off that lesson. A good corrective if you are about to publish more instead of distributing what you already wrote.

  • The founders found the problem the hard way: their own community, Growthstore.xyz, had good content and no traction because distribution was missing.
  • Highperformr's core move is repurposing an existing blog or case study into platform-specific versions rather than writing new content.
  • Chennai-based, founded July 2023 by two ex-Freshworks operators, with $3.5M seed led by Venture Highway plus The Neon Fund.
  • 7,000 free customers, targeting 1,000 paying ones by FY25.
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