Video · 35 min

How to Conduct an Effective Win Loss Interview

Clozd win loss research team · Clozd Free Intermediate

How to Conduct an Effective Win Loss Interview

The interview itself is where win loss either works or produces polite nonsense. This walks through how to open, which questions surface the real reason, and why the person who ran the deal should not be the one asking.

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The question it answers

  1. How do I run win/loss properly, so that losing a deal actually teaches us something?

Read with it

  1. From a firm that does nothing but win/loss. It lays out the four steps end to end: mine the CRM data you already have, go get... Clozd Article · 30 min read The Ultimate Guide to Win-Loss Analysis Clozd
  2. The actual interview guide, plus the one habit that decides whether your answers are worth anything: ask what was your... Clozd Article · 10 min read Win-Loss 101: What to ask buyers in your win-loss interviews Nate Bagley
  3. Kellogg's point that a deal that died internally is a different animal from a deal you lost to a competitor, and that mixing... Kellblog Article · 18 min read Win Rates, Close Rates and Milestone vs. Cohort Analysis Dave Kellogg
  4. The single most common thing win/loss uncovers: you did not lose on product or price, you lost to the safe choice, higher up... Kellblog Article · 12 min read What To Do If You're Winning the Product Evaluation But Losing the Deal Dave Kellogg
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