Video · 18 min

How To Price For B2B | Startup School

Tom Blomfield · Y Combinator Free Beginner

How To Price For B2B | Startup School

The shortest honest answer to picking a first number: charge more than feels comfortable, watch the reaction, adjust. It is aimed at founders with no pricing history and no data, which is exactly the position this question describes.

Watch on YouTube ↗

The question it answers

  1. I have no idea what to charge. How do I pick a first price?

Read with it

  1. Campbell ran pricing research at ProfitWell across thousands of companies, and his sequence (value metric, then segments, then... Lenny's Newsletter Newsletter · long read Pricing your SaaS product Patrick Campbell with Lenny Rachitsky
  2. The bounding method for a first price (cost to serve as the floor, cost of a heavy power user as the ceiling) plus the advice... Andreessen Horowitz Essay · long read The Price Is Right: And for Early-Stage SaaS Companies, It Needs to Be Steven Sinofsky
  3. Gives you a way to actually pick a value metric rather than just being told to have one: plot activities by frequency and... Accel India Insights (SeedToScale) Article · long read Value Metrics and Pricing Design for SaaS Companies Dr. Ajay Sethi
eChai Partner Brands The partnership →