Podcast · 64 min

Mastering onboarding | Lauryn Isford (Head of Growth at Airtable)

Lauryn Isford with Lenny Rachitsky · Lenny's Podcast Free Intermediate

Isford's team found Airtable's aha moment and lifted activation about 20 percent by rebuilding onboarding around it, so this is the search this question describes, done on a real product with the numbers named.

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It answers 2 questions

  1. Everyone says find your aha moment. What is it actually, and how do I find ours?
  2. Our activation rate is 18 percent. Is that terrible, or is that just what it is?

Read with it

  1. Benchmarks from 500 plus products: 34 percent average, 36 percent for SaaS. If you have ever wondered whether your number is... Lenny's Newsletter Article · 12 min read What is a good activation rate Lenny Rachitsky and Yuriy Timen
  2. A three step method (brainstorm milestones, regress against retention, then experiment to prove causation) with worked examples... Lenny's Newsletter Article · 15 min read How to determine your activation metric Lenny Rachitsky
  3. Hila Qu built PLG at GitLab and scaled Acorns, and this is the rare free piece that maps the sales-led funnel against the... Lenny's Newsletter Article · 20 min read Five steps to starting your product-led growth motion Hila Qu
  4. It defines time to value precisely enough to instrument: a start event, a value event, and the gap between them. The insistence... Amplitude Article · 12 min read What Is TTV: A Complete Guide to Time to Value Amplitude
  5. A short, specific list of what to instrument on a self-serve funnel, including time to activation and time to convert, which... Amplitude Article · 12 min read Top 10 Metrics to Measure Freemium and Free Trial Performance Carmen DeCouto
  6. Goes past the single aha metric to a three stage model (setup, aha, habit) with Apollo.io and Appcues case studies, plus the... Product Growth Article · 25 min read How to Measure Onboarding: Advanced Topics in Activation Metrics Aakash Gupta and Ramli John
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