Newsletter · About 12 min read

My 9 Favorite Growth Frameworks

Elena Verna · Elena's Growth Scoop Free Intermediate

The nine models she actually uses, led by growth loops versus funnels. Read this first, because everything else she says assumes you think in loops.

  • Growth loops beat funnels: a user adds content, shares it, the recipient becomes a user, and it compounds.
  • The racecar framework splits growth into loops (engine), optimizations (lubricants), one-off tactics (turbo) and funnels (fuel).
  • Adjacent user theory: find the user just outside your core, which is how Instagram went from 400M to 1B.
  • Founders should own growth themselves early, since nobody understands the product and market better.
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The question it answers

  1. Why does Elena Verna say a growth model needs replacing roughly every 18 months?

Read with it

  1. An anti-pattern list is more useful than another list of tactics, and this one includes the 18 month model refresh and the... Lenny's Podcast Podcast · About 1 hr 10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey) Elena Verna
  2. A real growth org mapped out pod by pod, plus the correction most people need: Dropbox does not run on the famous referral... Elena's Growth Scoop Newsletter · About 10 min read Growth at Dropbox: An Inside Look Elena Verna
  3. Video · Short clip Product-led growth B2B companies succeed if they master this first step | Elena Verna Elena Verna
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