Video · Short clip

Product-led growth B2B companies succeed if they master this first step | Elena Verna

Elena Verna · Lenny's Podcast Free Beginner

Product-led growth B2B companies succeed if they master this first step | Elena Verna

A short clip that plays inline, useful as a two minute way into her thinking before committing to the full episode.

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The question it answers

  1. Why does Elena Verna say a growth model needs replacing roughly every 18 months?

Read with it

  1. The nine models she actually uses, led by growth loops versus funnels. Read this first, because everything else she says... Elena's Growth Scoop Newsletter · About 12 min read My 9 Favorite Growth Frameworks Elena Verna
  2. An anti-pattern list is more useful than another list of tactics, and this one includes the 18 month model refresh and the... Lenny's Podcast Podcast · About 1 hr 10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey) Elena Verna
  3. A real growth org mapped out pod by pod, plus the correction most people need: Dropbox does not run on the famous referral... Elena's Growth Scoop Newsletter · About 10 min read Growth at Dropbox: An Inside Look Elena Verna
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