Report · 10 min read

Navigating the Retention Landscape: Key Takeaways from Chargebee Subscription Data

Fatima Qadiri · Chargebee Free Intermediate India

Real cancellation-reason data across a large subscription base: pricing is 31 percent of cancellations, and discounts get accepted 17 percent of the time. Better than guessing why your customers leave.

  • 86 percent of subscription leaders rate retention as a higher or equal priority to acquisition.
  • Pricing now drives 31 percent of cancellations, up from a historical baseline near 20 percent.
  • Discounts are the most accepted save offer at 17 percent overall, rising to 21 percent in B2C.
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The question it answers

  1. How do the best teams learn from churn instead of just reporting it?

Read with it

  1. Walks through building the cohort table itself, and separates acquisition cohorts from behavioural cohorts, which is the... Chargebee Article · 12 min read How to Conduct Churn Rate Cohort Analysis to Improve Retention Shaoli Paul
  2. Chargebee's customer success leader answering an Indian founder's question in the SaaSBoomi community. Eight points, starting... SaaSBoomi Article · 8 min read Best Practices for Setting Customer Success in your SaaS start-up Sri Maneru
  3. An actual interview script, twelve sections deep, designed to get past 'it was too expensive' to the real reason. This is the... Klue Article · 12 min read How to Conduct Customer Churn Interviews: Step-By-Step Guide Adam McQueen
  4. Podcast · 34 min Reducing customer churn - Andrew Michael on The Product Experience Andrew Michael
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