Podcast · 34 min

Reducing customer churn - Andrew Michael on The Product Experience

Andrew Michael · Mind the Product Free Intermediate

Andrew Michael has interviewed hundreds of teams about churn, so he is good on the difference between a churn report and a churn practice. He is blunt that most teams stop at the number and never turn it into a short list of owned changes.

The question it answers

  1. How do the best teams learn from churn instead of just reporting it?

Read with it

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  4. An actual interview script, twelve sections deep, designed to get past 'it was too expensive' to the real reason. This is the... Klue Article · 12 min read How to Conduct Customer Churn Interviews: Step-By-Step Guide Adam McQueen
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