Podcast · 35 min

S3E11 - How to setup partner marketing for B2B SaaS company? ft. Scindia Balasingh, Head Of Marke...

Scindia Balasingh, with Sunil Neurgaonkar · SaaS Sessions Free Beginner India

An Indian SaaS marketing lead walks through what she actually set up in her first months owning partners: which partner types to court first, what enablement material they need, and how co-marketing gets scheduled. Useful if partnerships just landed on your desk and you need a 90 day list.

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The question it answers

I have just been handed partnerships as my job. What do I do in the first 90 days?

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