Podcast · 24 min

Speed to Lead, 10 Surprising Facts About Sales Lead Response Time

Nicolas Vandenberghe · OC Talk Radio Free Beginner

The guest is the CEO of Chili Piper, who built a company on inbound routing and speed, so he goes past the famous statistic into what breaks in practice: unassigned queues, missing fallback owners, and reps who see the alert too late.

The question it answers

  1. How should inbound leads get routed, and how fast does it actually need to happen?

Read with it

  1. This is the original study behind every speed to lead claim you have ever seen, run across 2.24 million leads. Read the source... Harvard Business Review Article · 5 min read The Short Life of Online Sales Leads James B. Oldroyd, Kristina McElheran and David Elkington
  2. The best plain English description of what a sales ops function is for, written by someone who rebuilt one from scratch. Useful... First Round Review Article · 18 min read The Company-Changing Magic of Sales Operations Done Right Don Otvos
  3. An eight step sequence for cleaning a CRM that correctly puts validation at the point of entry before the backfill, which is... Default Article · 14 min read CRM Data Hygiene: 2026 Best Practice Guide (+ Checklist) Stan Rymkiewicz
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