Article · 12 min read

Tearing Down the Pricing of Zoho and Freshworks

SBI Growth Free Intermediate India

A worked competitor teardown of two Indian companies, which is the single most useful artefact a pricing review can produce. Note the conclusion, that both could probably take another five to ten dollars per seat and both miss the solopreneur entirely.

• Willingness to pay runs 10 to 25 percent higher for Freshworks than Zoho at every team size.
• For solopreneurs the gap is more than double: about 50 dollars for Zoho versus 105 dollars for Freshworks.
• Freshworks uses a free tier as the front door, Zoho One instead anchors at 30 dollars per employee per month.
• The analysis concludes both could take another 5 to 10 dollars without much customer backlash.