Video · 33 min

The Art & Science of Quota Setting: Get It Right or Lose Your Team | 30MPC Playbook (Lead)

30 Minutes to President's Club Free Intermediate

The Art & Science of Quota Setting: Get It Right or Lose Your Team | 30MPC Playbook (Lead)

Built around the same idea as the answer, that a quota most of the team misses is a planning failure you pay for in resignations. It runs the top down and bottom up numbers together and shows what to do when the two disagree.

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The question it answers

  1. How do I set quotas that most of the team can actually hit?

Read with it

  1. Written for Indian SaaS founders by the Everstage CEO, ex Freshworks. It gives the working numbers: quota period must be at... SaaSBoomi Article · 10 min read Getting the Quotas Right for Your SaaS Sales Teams Siva Rajamani
  2. The numbers you want when arguing about a plan: median commission around 11.5 percent of ACV, AE pay mix near 53:47, quota to... Everstage Report · 12 min read SaaS Sales Compensation Benchmarks: Trends and Best Practices Everstage
  3. Roughly 47,000 quota carrying reps across 246 companies, with average attainment at 42.7 percent. The number to put in front of... QuotaPath, using RepVue's Cloud Sales Index Report · 8 min read 57% of SaaS Sales Reps Missed Quota in Q2 2025. Here's What That Means QuotaPath, using RepVue's Cloud Sales Index
  4. The practical method for combining top down targets with bottom up rep feedback, and the attainment bell curve to aim for: 60... Everstage Article · 13 min read Sales Quota Planning: How to Align Targets and Drive Results Arvinda Bharathi
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