Article · ~12 min read

The product marketing career path: From Associate to VP

Product Marketing Alliance Free Beginner

Shows what changes at each level rather than just listing titles, which is what you need if you are trying to work out whether a role is a step up or sideways. Handy for founders writing a PMM job description too.

  • The ladder runs Associate PMM, PMM, Senior PMM, Director, VP of Product Marketing.
  • A PMM owns the go-to-market plan for one product line; a Senior PMM covers several products or a business segment.
  • Director is where the job turns from doing to building and coaching a team; VP owns the company's market narrative.
Open on productmarketingalliance.com ↗

The question it answers

  1. SDR, AE, AM, growth, PMM, RevOps: what do these people actually do all day?

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