Video · 50 min

The Role of Partners in Scaling to $10B with ServiceNow CCO + VP of Strategic Operations

ServiceNow Chief Customer and Partner Officer, with VP Strategic Operations · SaaStr Free Advanced

ServiceNow is the clearest case of partners carrying revenue instead of headcount, and here two of its commercial leaders explain how the flywheel was actually built and staffed. Watch it before you decide the answer is more AEs.

The question it answers

  1. How do the best mid market SaaS companies use a partner flywheel instead of hiring more AEs?

Read with it

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  4. Freshworks' SVP of global channels on why the mid market is only reachable through partners, with a live example: one... SiliconANGLE Article · 8 min read Freshworks leans on partner flywheel to unlock mid-market opportunity at scale Kelly Knight
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