Report · About 12 min read

The state of B2B monetization in 2025

Kyle Poyar · Growth Unhinged Free Advanced

The market you are pricing into, in numbers from 240 companies, so your pricing debate stops being two people's opinions about what feels right.

• Across 240-plus software and AI companies, hybrid pricing jumped from 27 to 41 percent in twelve months.
• Flat-fee subscriptions fell from 29 to 22 percent and seat-based from 21 to 15 percent.
• Three in four software companies changed their pricing in the past year.
• Outcome-based pricing is only 5 percent of primary models today, but 25 percent expect it by 2028.