Video · 18 min

What is GTM engineering? Inside Clay's GTM strategy

Everett Berry · SaaStock Free Advanced

What is GTM engineering? Inside Clay's GTM strategy

Clay's own Head of GTM Engineering explains the role the written answer points to, in his own words: how the team wires data and AI into plays, and why every tactic has a short shelf life. Eighteen minutes, recorded in January 2026.

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The question it answers

  1. What are the best outbound teams doing in 2026 that the rest of us are not?

Read with it

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