Newsletter · long read

An outbound playbook for 2025

Fivos Aresti · Growth Unhinged Free Intermediate

Shows the actual arithmetic of list building, cutting 66,000 companies down to 5,700 real targets, then tiering them by how much human effort each deserves. Also honest that signal-based plays alone are not enough, since most of your market shows no signal at any given moment.

  • Filtered 66,000 companies down to 5,700 accounts by applying ICP criteria (VC-funded HubSpot users).
  • Tiers the outreach: a Dream 150 gets manual prospecting, Tier 1 adds cold calls, Tier 3 gets email only.
  • Four pillars: cold calling, automated email, LinkedIn signal plays, manual prospecting for top accounts.
  • Signals alone are not enough, only a fraction of the target market shows one at any given time.
Open on growthunhinged.com ↗

It answers 2 questions

  1. How do I build a target list that is worth working instead of scraping ten thousand random companies?
  2. What are the best outbound teams doing in 2026 that the rest of us are not?

Read with it

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