Podcast · 34 min

Why Channel Partners Drive 3X Higher Win Rates, The Hidden Data with Alex Rich

Alex Rich · Fullcast Free Intermediate

Why Channel Partners Drive 3X Higher Win Rates, The Hidden Data with Alex Rich

The fastest way to stop an AE seeing partners as a threat is data showing partner attached deals win more often, and this episode digs into exactly that data. Useful ammunition before you write the comp rules the answer recommends.

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The question it answers

  1. How do I stop my AEs from treating partner deals as a threat to their number?

Read with it

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  3. The only guide we found with concrete hiring triggers (15 to 25 active partners, 5 to 10% of new ARR partner sourced) and a... Forecastable Article · 18 min read Head of Partnerships: The 2026 Role and Hiring Guide Alex Buckles
  4. Published margin bands from an Indian origin company: 10 to 15% referral, 20 to 30% solution provider with deal registration... DQ Channels Article · 9 min read Freshworks partner program: insights into the evolving channel ecosystem Bharti Trehan
eChai Partner Brands The partnership →