Video · 35 min

Zapier’s Pricing Transformation: From Testing Gone Wrong to Usage-Based Wins | Beelieve 2025

Zapier monetization team · Chargebee Free Advanced

Zapier’s Pricing Transformation: From Testing Gone Wrong to Usage-Based Wins | Beelieve 2025

A company with millions of users describing how it moved existing customers onto a new pricing model, including the test that went wrong. The most useful part is how they handled the people already paying rather than the new plan itself.

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The question it answers

  1. I want to raise prices. What happens to the customers who are already paying me, and should I grandfather them?

Read with it

  1. Podcast · ~60 min How Khadim Batti Built Whatfix Into a ~$900 Million Global SaaS Leader Khadim Batti
  2. The most sympathetic answer to this question: raise on new customers, leave the early believers alone while you are growing... SaaStr Article · 6 min read Dear SaaStr: How Do You Change the Price of Your SaaS Product Without Upsetting Existing Customers? Jason Lemkin
  3. Worked examples rather than theory, across hundreds of tracked price changes: who repackaged well (Ahrefs, Loom, Pipedrive),... Growth Unhinged Newsletter · 12 min read The good, bad and ugly of SaaS pricing changes Rob Litterst and John Kotowski
  4. A primary source rather than commentary: how India's largest software company actually told customers about a 15 percent rise.... Zoho Article · 5 min read Zoho Price Change Notice Zoho
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