Article · 5 min read

Zoho Price Change Notice

Zoho Free Beginner India

A primary source rather than commentary: how India's largest software company actually told customers about a 15 percent rise. Note the mechanics worth copying, a hard cap on the increase, no change until renewal, and a window to lock in the old price for another year.

  • Zoho gave months of public notice before the change took effect, with a stated scope of which regions were excluded.
  • Existing subscribers were held on old pricing until their renewal, roughly nine months out.
  • Any single invoice increase was capped at 15 percent, so no customer got a shock bill.
  • Customers who renewed before the cutover could lock the current price for the first year of a multi year contract.

The question it answers

  1. I want to raise prices. What happens to the customers who are already paying me, and should I grandfather them?

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