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Marketing & Growth

Should founders let Meta, Google, and TikTok's AI automation run their campaigns?

Mostly yes for execution, never for inputs: Advantage+, Performance Max, and Smart+ now outperform manual setups for most small advertisers, but they are only as good as the creative, conversion signals, and guardrails you feed them. Meta's Andromeda engine specifically rewards many genuinely different creative concepts, so your job shifts from audience hacking to supplying diverse ads and clean conversion data. Keep control of negative keywords, exclusions, and budget caps until the system has 30-plus conversions a month to learn from.

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16 resources.

More in Ads & Performance Marketing

How do founders use AI to generate and test ad creatives at scale? 18 → Why use AI for audience research, copy variants, and campaign analysis? 19 → What are real examples of small teams running big-league paid campaigns with AI? 18 → Which AI tools should a founder actually put in their first ad stack? 18 → How do founders create AI UGC and avatar video ads without a creator budget? 19 → How do founders use AI to research competitor ads and find winning angles? 17 → How much should founders budget for ad testing, and when should they kill or scale a creative? 18 → When do AI-generated ads backfire, and how do founders avoid the AI slop trap? 17 → How do founders use AI to build and optimize landing pages that convert ad clicks? 18 → Should founders advertise inside AI platforms like ChatGPT? 19 → How do founders use AI to measure what is actually working across channels? 16 → How are Indian D2C brands and startups using AI in performance marketing? 16 → What new AI-driven ad channels and media-buying agents should founders watch beyond Meta and Google? 17 →

Also in Starting Up

The same ground, over in Grow & market, our Starting Up track.

What growth metrics should I actually track as an early-stage startup? 3 → Should I even be running paid ads at this stage? 2 →
eChai Partner Brands The partnership →