How do founders use AI for pre-call research and meeting prep?

Buyers say the thing that separates a good rep is understanding their business, and AI collapses that prep from 45 minutes of tab-hopping to a 3-minute brief: company context, the person's role, likely pain, and three sharp discovery questions. Founders run a standard prompt or a saved research skill before every call, and let their notetaker carry forward context from previous conversations. The one rule is to verify anything specific before you say it out loud, because a hallucinated detail costs more trust than no research at all.