Guide

AI for sales prospecting: A complete guide

Clay · clay.com

Clay's own end-to-end map of where AI actually helps in prospecting, from list building to enrichment to messaging.

Open on clay.com ↗

It answers 2 questions

  1. Why use AI to find and qualify leads (Clay, Apollo + AI workflows)?
  2. How are founders using AI tools like Clay and Apollo to run outbound prospecting and personalized cold email?

Read with it

  1. Video How to Use Apollo.io (2026): Full B2B Lead Generation Tutorial Independent GTM creator (YouTube)
  2. Free structured courses on prospecting fundamentals plus every Apollo AI feature, straight from the source. apollo.io Course Apollo Academy: Free B2B Sales Training & Prospecting Courses Apollo.io
  3. The official free course teaching the Find, Enrich, Transform, Export framework every Clay workflow is built on. university.clay.com Course Clay 101: GTM Automation (Clay University) Clay
  4. Short official videos you can binge in an evening to go from zero to a working prospecting table. youtube.com Video Clay University: Clay 101 (YouTube playlist) Clay
  5. Video Clay 101 | Lesson 4: Enrich Companies Using Waterfalls Clay
  6. Video Eric Nowoslawski: Recency Waterfall in Clay.com Eric Nowoslawski (Growth Engine X)
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