Course

Apollo Academy: Free B2B Sales Training & Prospecting Courses

Apollo.io · apollo.io

Free structured courses on prospecting fundamentals plus every Apollo AI feature, straight from the source.

Open on apollo.io ↗

It answers 2 questions

  1. Why use AI to find and qualify leads (Clay, Apollo + AI workflows)?
  2. How are founders using AI tools like Clay and Apollo to run outbound prospecting and personalized cold email?

Read with it

  1. Clay's own end-to-end map of where AI actually helps in prospecting, from list building to enrichment to messaging. clay.com Guide AI for sales prospecting: A complete guide Clay
  2. Video How to Use Apollo.io (2026): Full B2B Lead Generation Tutorial Independent GTM creator (YouTube)
  3. The official free course teaching the Find, Enrich, Transform, Export framework every Clay workflow is built on. university.clay.com Course Clay 101: GTM Automation (Clay University) Clay
  4. Short official videos you can binge in an evening to go from zero to a working prospecting table. youtube.com Video Clay University: Clay 101 (YouTube playlist) Clay
  5. Video Clay 101 | Lesson 4: Enrich Companies Using Waterfalls Clay
  6. Video Eric Nowoslawski: Recency Waterfall in Clay.com Eric Nowoslawski (Growth Engine X)
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