Article

AI Is Much Bigger Than You Think

Ethan Smith (Graphite) · graphite.io

Argues with data that referral numbers massively undercount AI's real influence on buying decisions.

Open on graphite.io ↗

The question it answers

  1. Why does it now matter how ChatGPT and Perplexity describe my startup?

Read with it

  1. The single most-shared founder briefing on AI search, anchored by data showing ChatGPT traffic converts 6x better than Google. podcasts.apple.com Podcast The ultimate guide to AEO: How to get ChatGPT to recommend your product (Ethan Smith) Lenny's Podcast / Ethan Smith (Graphite)
  2. The founder tracking AI answers for 10% of the Fortune 500 explains why brand perception inside models is the new battleground. sequoiacap.com Podcast From SEO to Agent-Led Growth: Profound's James Cadwallader Sequoia Capital / James Cadwallader
  3. Video Aravind Srinivas: Perplexity CEO on the Future of AI, Search & the Internet Lex Fridman Podcast / Aravind Srinivas
  4. A tight summary of why early-stage startups can win AI answers fast, with the 6x conversion stat that woke founders up. x.com Thread AEO is the biggest change in search in over a decade Lenny Rachitsky
  5. G2's buyer data: AI chatbots are now the number one source shaping vendor shortlists. company.g2.com Article In the Answer Economy, Don't Win the Click, Win the Answer G2 Research
  6. Shows 69% of buyers changed vendors based on an AI answer, proof this is revenue, not hype. learn.g2.com Article Your Buyers Are Using AI to Find Software. Here's What They're Trusting. G2
eChai Partner Brands The partnership →