Article

An intelligent new shopping cart

Google · blog.google

Google's Universal Cart, live in the US from 15 October 2026 across Search and the Gemini app, with checkout through the Universal Commerce Protocol or on the merchant's site.

Open on blog.google ↗

The question it answers

  1. I sell products online. How do I get into ChatGPT Shopping, Perplexity, and agent-driven commerce?

Read with it

  1. Explains how ChatGPT ranks products: metadata quality, price, availability, and seller status. openai.com Article Powering Product Discovery in ChatGPT OpenAI
  2. The actual front door: where you apply and submit your product feed. chatgpt.com Guide Power product discovery in ChatGPT (merchant portal) OpenAI
  3. The exact feed spec your developer needs, straight from the source. developers.openai.com Guide Product Feeds Specification: Agentic Commerce OpenAI
  4. Explains how shopping results are generated and why they are not ads. help.openai.com Guide Shopping with ChatGPT Search (help article) OpenAI
  5. Perplexity's own explanation of its shopping experience and one-click checkout. perplexity.ai Article Shop like a Pro: Perplexity's AI shopping Perplexity
  6. A practical walkthrough of joining Perplexity's free merchant program. webfx.com Article Meet the Perplexity Merchant Program: What Ecommerce Stores Need to Do WebFX
eChai Partner Brands The partnership →