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D2C Growth Strategy in 2026: Branding and Performance Together
Decode Growth · decodegrowth.in
Why Indian brands winning on paid also invested in brand, with examples.
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- First-party case study: Zepto doubled installs with AI-generated video ads. business.google.com Article Drive Growth with AI Video Ad Creatives (Zepto x Veo case study) Think with Google India
- India's top startup publication on how Google AI ads reshape startup marketing. inc42.com Article Decoding Google's AI Push for Its $3.7Bn Indian Ads Empire Inc42
- AI retail-media targeting arrives on Indian quick commerce, a new founder channel. criteo.com Article Criteo and Zepto Partner to Drive the Next Wave of Quick Commerce in India Criteo
- Independent coverage of the same deal with the APAC market context. marketech-apac.com Article Criteo, Zepto Collaborate on AI-Powered Advertising MARKETECH APAC
- An Indian agency running 100+ AI creative variants daily shares the numbers. digidarts.com Article How Indian Brands Can Turn 2025 Global Performance Marketing Trends into ROI Digidarts
- A full India-market playbook covering channels, budgets, and AI tooling. upgrowth.in Guide D2C Performance Marketing in India: The Playbook upGrowth
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