Article

Do you need a GTM engineer?

Kyle Poyar (Growth Unhinged) · growthunhinged.com

Data-driven reality check on the Clay-ops hype so you invest in workflows, not fashionable job titles.

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The question it answers

  1. Why use AI to find and qualify leads (Clay, Apollo + AI workflows)?

Read with it

  1. Clay's own end-to-end map of where AI actually helps in prospecting, from list building to enrichment to messaging. clay.com Guide AI for sales prospecting: A complete guide Clay
  2. The official free course teaching the Find, Enrich, Transform, Export framework every Clay workflow is built on. university.clay.com Course Clay 101: GTM Automation (Clay University) Clay
  3. Short official videos you can binge in an evening to go from zero to a working prospecting table. youtube.com Video Clay University: Clay 101 (YouTube playlist) Clay
  4. Video Clay 101 | Lesson 4: Enrich Companies Using Waterfalls Clay
  5. Video Eric Nowoslawski: Recency Waterfall in Clay.com Eric Nowoslawski (Growth Engine X)
  6. Video Eric Nowoslawski: Full outbound stack overview for 2026 Eric Nowoslawski (Growth Engine X)
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