Course
Finding People in Clay (Clay University lesson)
Clay · university.clay.com
The official lesson on sourcing the humans, not just the companies, that match your ICP.
The question it answers
Read with it
- A startup-banking team explains AI-assisted ICP work with the crucial caveats about validation. mercury.com Article How AI can help startups define their ICP Mercury
- Five copy-paste prompts that get a usable first-draft ICP in minutes. forbes.com Article 5 ChatGPT Prompts To Define Your Ideal Customer Profile Jodie Cook (Forbes)
- Argues an ICP must be built backward from closed-won data, the discipline most founders skip. clay.com Guide The Complete Guide to Ideal Customer Profiles (ICP) Clay
- Step-by-step from ICP definition to an enriched, scored, outreach-ready list. clay.com Guide How to Build a Targeted Prospect List Clay
- Turns fit and intent into a score so you contact the best 20% of your list first. clay.com Guide Lead Scoring in Clay: Step-by-Step Guide Clay
- Battle-tested prompts covering the full arc from ICP research to first-touch drafting. blog.hubspot.com Article ChatGPT for sales prospecting: 10 prompts from research to outreach HubSpot
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