Article

How Digital PR is Redefining Brand Visibility: What Influences LLMs

Bottle · wearebottle.com

Explains why unlinked brand mentions still shape LLM answers, upending link-first PR thinking.

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The question it answers

  1. Do Reddit, review sites, and press mentions matter more than my own website for AI visibility?

Read with it

  1. Video Webflow AEO Case Study (Graphite) Webflow x Graphite
  2. Documents that Reddit is now the most-cited domain in ChatGPT and Perplexity, with a founder-safe engagement playbook. growthunhinged.com Article How to get recommended by ChatGPT Kyle Poyar (Growth Unhinged)
  3. The biggest public dataset showing how heavily ChatGPT leans on Reddit and Wikipedia as evidence. semrush.com Article Semrush Releases Expanded 2026 AI Visibility Index (126M prompts) Semrush
  4. Distills G2's answer-economy research into concrete moves for SaaS founders. foundationinc.co Article How AI Search Is Rewiring B2B Software Buying (G2 Report analysis) Foundation Marketing
  5. Review-site citations are the number one trust signal in AI answers, straight from the data. prnewswire.com Article New G2 Research: Half of B2B Software Buyers Now Start With AI Chatbots G2
  6. PR-industry data showing earned media feeds 99% of brand-related AI queries. muckrack.com Article How earned media shapes what AI says about your brand Muck Rack
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