Article

Kling vs Sora vs Veo vs Runway: The AI Video Reality Check

InVideo (Indian AI video startup) · invideo.io

An India-built video company stress-tests the big four models on real ad jobs.

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It answers 2 questions

  1. How are founders making product demos, ads, and social video with AI (Veo, Sora, Runway, HeyGen, ElevenLabs)?
  2. Which AI video tool should I actually use, and for what job?

Read with it

  1. The canonical breakdown of the first AI-generated ad to air during the NBA Finals, tool by tool. adage.com Article How Kalshi made an AI ad using Google Veo 3 Ad Age
  2. Mainstream, skeptical reporting on the Kalshi ad that helps you separate the workflow from the hype. npr.org Article An AI video ad is making a splash. Is it the future of advertising? NPR
  3. PJ Accetturo's actual numbers: 300-400 generations for 15 usable clips, script to air in three days. yahoo.com Article The chaotic Kalshi ad was made with AI for $2,000. The creator shared how he made it Business Insider (via Yahoo)
  4. The primary source on what Sora 2 can and cannot do, including synced dialogue and sound. openai.com Article Sora 2 is here OpenAI
  5. Explains the Sora app distribution angle founders can ride, not just the model. techcrunch.com Article OpenAI launches the Sora app alongside the Sora 2 model TechCrunch
  6. Flow is where most founder Veo workflows actually live; this is the official launch explainer. blog.google Article Introducing Flow: Google's AI filmmaking tool designed for Veo Google
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