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Which AI video tool should I actually use, and for what job?

Pick by job, not hype: Veo 3.1 (inside Flow) for photoreal product shots and physics, Sora 2 for cinematic social clips with native audio, Runway for control and editing-heavy workflows, Kling for cheap volume, HeyGen or Synthesia for talking heads, ElevenLabs for voice. Most founders settle on two or three tools: one generator, one avatar/voice tool, one editor. Prices and quality rankings move every quarter, so re-test before renewing rather than marrying a stack.

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