We plan to bring eChai across 100 cities in India. The next eChai Startup Demo Day is on 29 August in Bengaluru and Pune. The next after that is on 26 September, all in person, with 11 cities confirmed and 468 founders registered. See your city
Marketing & Growth

Which AI video tool should I actually use, and for what job?

Pick by job, not hype: Veo 3.1 (inside Flow) for photoreal product shots and physics, Sora 2 for cinematic social clips with native audio, Runway for control and editing-heavy workflows, Kling for cheap volume, HeyGen or Synthesia for talking heads, ElevenLabs for voice. Most founders settle on two or three tools: one generator, one avatar/voice tool, one editor. Prices and quality rankings move every quarter, so re-test before renewing rather than marrying a stack.

Go deeper

17 resources.

Terms in this answer

More in Video, Image & Audio

Also in Starting Up

The same ground, over in Brand, web & content, our Starting Up track.

eChai Partner Brands