Tool

Pricing Study (Van Westendorp Model) Solution

Qualtrics · qualtrics.com

An off-the-shelf survey instrument if you want the rigorous version pre-built.

Open on qualtrics.com ↗

The question it answers

  1. How do I test pricing and willingness to pay before launch, with AI's help?

Read with it

  1. The single best hour on willingness-to-pay conversations, from the Monetizing Innovation author. podcasts.apple.com Podcast The art and science of pricing | Madhavan Ramanujam (Lenny's Podcast) Lenny Rachitsky x Madhavan Ramanujam
  2. The 2025 update covering how AI products specifically should be priced and tested. lennysnewsletter.com Podcast Pricing and scaling your AI product: Lessons from 400+ companies | Madhavan Ramanujam Lenny Rachitsky x Madhavan Ramanujam
  3. The most complete founder-level WTP methodology reference. lennysnewsletter.com Guide The ultimate guide to willingness-to-pay Lenny's Newsletter
  4. The classic argument for testing price before building, still the mindset that matters. review.firstround.com Article It's Price Before Product. Period. First Round Review
  5. A structured overview of SaaS pricing strategy to frame your research. lennysnewsletter.com Article Pricing your SaaS product Lenny Rachitsky
  6. The most practical how-to for running the four-question price sensitivity survey. opinionx.co Guide Van Westendorp for Pricing Research (Survey Guide) OpinionX
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