Article

Runway Gen-4: AI video generation with world consistency

Runway · runwayml.com

Primary source on the consistency features that make Runway usable for real brand work.

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It answers 2 questions

  1. How are founders making product demos, ads, and social video with AI (Veo, Sora, Runway, HeyGen, ElevenLabs)?
  2. How do you keep characters and brand look consistent across AI-generated scenes and assets?

Read with it

  1. The canonical breakdown of the first AI-generated ad to air during the NBA Finals, tool by tool. adage.com Article How Kalshi made an AI ad using Google Veo 3 Ad Age
  2. Mainstream, skeptical reporting on the Kalshi ad that helps you separate the workflow from the hype. npr.org Article An AI video ad is making a splash. Is it the future of advertising? NPR
  3. PJ Accetturo's actual numbers: 300-400 generations for 15 usable clips, script to air in three days. yahoo.com Article The chaotic Kalshi ad was made with AI for $2,000. The creator shared how he made it Business Insider (via Yahoo)
  4. The primary source on what Sora 2 can and cannot do, including synced dialogue and sound. openai.com Article Sora 2 is here OpenAI
  5. Explains the Sora app distribution angle founders can ride, not just the model. techcrunch.com Article OpenAI launches the Sora app alongside the Sora 2 model TechCrunch
  6. Flow is where most founder Veo workflows actually live; this is the official launch explainer. blog.google Article Introducing Flow: Google's AI filmmaking tool designed for Veo Google
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