Podcast
The Future of Search Isn't Search (with Kevin Indig)
Marketing Speak · marketingspeak.com
Indig unpacks the behavior shift behind all the AEO tactics.
The question it answers
Read with it
- The piece that made GEO a category: visibility now means being inside the answer. a16z.com Article How Generative Engine Optimization (GEO) Rewrites the Rules of Search Andreessen Horowitz
- The single best tactical hour on AEO, with the 6x conversion data point. podcasts.apple.com Podcast The ultimate guide to AEO: How to get ChatGPT to recommend your product (Ethan Smith, Graphite) Lenny's Podcast
- The written playbook version if you want the tactics without the audio. lennysnewsletter.com Article How to get ChatGPT to recommend your product (writeup) Lenny's Newsletter
- The compressed takeaways thread; a 2-minute read to align your team. x.com Thread AEO is the biggest change in search in a decade Lenny Rachitsky
- The agency's own annotated version with extra implementation detail. graphite.io Article The Ultimate Guide To AEO (Graphite's companion notes) Graphite
- A longer cut going deeper on Reddit strategy without spamming. open.spotify.com Podcast The ultimate guide to AEO (Director's Cut) on Masters of Search Masters of Search
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