Thread

AEO is the biggest change in search in a decade

Lenny Rachitsky · x.com

The compressed takeaways thread; a 2-minute read to align your team.

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It answers 2 questions

  1. Why does it now matter how ChatGPT and Perplexity describe my startup?
  2. How do I get my startup recommended and cited in AI answers (AEO/GEO)?

Read with it

  1. The single best tactical hour on AEO, with the 6x conversion data point. podcasts.apple.com Podcast The ultimate guide to AEO: How to get ChatGPT to recommend your product (Ethan Smith, Graphite) Lenny's Podcast
  2. The piece that made GEO a category: visibility now means being inside the answer. a16z.com Article How Generative Engine Optimization (GEO) Rewrites the Rules of Search Andreessen Horowitz
  3. The written playbook version if you want the tactics without the audio. lennysnewsletter.com Article How to get ChatGPT to recommend your product (writeup) Lenny's Newsletter
  4. The agency's own annotated version with extra implementation detail. graphite.io Article The Ultimate Guide To AEO (Graphite's companion notes) Graphite
  5. A longer cut going deeper on Reddit strategy without spamming. open.spotify.com Podcast The ultimate guide to AEO (Director's Cut) on Masters of Search Masters of Search
  6. The most data-driven annual read on what actually moves AI visibility. growth-memo.com Article State of AI Search Optimization 2026 Kevin Indig
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