Article

The UAE Playbook: A new frontier for India SaaS

SaaSBoomi · saasboomi.org

Prospecting the nearest international market, often easier than the US for a first expansion.

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The question it answers

  1. How should Indian founders prospect global customers, and use WhatsApp for selling in India?

Read with it

  1. An Indian VC's complete outbound playbook written specifically for India-based founders selling globally. blume.vc Guide The Outbound Sales Playbook: A Guide for Early Stage B2B Startup Founders Blume Ventures
  2. The strategic context for cross-border selling that most US-centric advice misses. blume.vc Guide The Rough Guide to Building an Enterprise SaaS Dhandha in India Blume Ventures
  3. Video 2X SaaS Founder: How To Sell Global Tech Products From India | Sharath Narayana The Neon Show (Siddhartha Ahluwalia)
  4. Audio version of the most direct India-to-US sales conversation available. open.spotify.com Podcast How To Sell Global Tech Products From India | Sharath Narayana (Spotify) The Neon Show
  5. A Chennai founder's global GTM story including early founder-led selling. neon.fund Podcast SaaS, Chennai, Acquisition By Freshworks and Building Rocketlane | Srikrishnan Ganesan The Neon Show
  6. A sharp written interview on finding paying global customers from India. sajithpai.com Article PMF Convo #18: Srikrishnan Ganesan, Rocketlane Sajith Pai (Blume Ventures)
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