Article

Why Do We Need Zero-Click Marketing?

Rand Fishkin (SparkToro) · sparktoro.com

60% of searches end without a click; the strategy that follows.

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The question it answers

  1. Will Google or ChatGPT punish my AI content, and how do I do SEO and AEO now?

Read with it

  1. The primary source: what Google actually allows and flags. developers.google.com Guide Google Search's Guidance on Generative AI Content on Your Website Google Search Central
  2. The original policy: quality matters, not how content is produced. developers.google.com Article Google Search's Guidance About AI-Generated Content Google Search Central
  3. Google's own instructions for showing up in AI Overviews and AI Mode. developers.google.com Guide Google's Guide to Optimizing for Generative AI Features in Search Google Search Central
  4. The most-shared AEO masterclass among startup operators. podcasts.apple.com Podcast The Ultimate Guide to AEO: How to Get ChatGPT to Recommend You Lenny's Podcast (Ethan Smith, Graphite)
  5. What the collapse of classic search means for startup content bets. reforge.com Podcast The New AI Marketing Playbook Amid Google's Stumbles Reforge (Kieran Flanagan & Brian Balfour)
  6. Full conference talk on winning when nobody clicks through anymore. turingfest.com Video Zero-Click Marketing with Rand Fishkin Turing Fest
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