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Marketing & Growth

Is it OK to automate comments, likes, and DMs with AI? Where is the line?

The line is human review: AI that drafts a reply you read and edit is fine, while software that posts comments or DMs without you is now actively penalized (LinkedIn downranks automated comments and can restrict repeat offenders). DM automation works for opt-in flows like 'comment X and I'll send the guide', not for cold outreach. If a reader would feel tricked on learning it was automated, do not ship it.

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Cold Outreach

More in Social & Community

How do founders run their social presence with AI without becoming spam? 18 → What does a one-person AI-assisted social workflow look like (calendar to drafts to publishing)? 18 → How do people use AI to engage communities and find conversations that matter? 17 → How do founders build a personal brand on LinkedIn with AI doing the heavy lifting? 18 → How do founders train AI to write in their own voice? 18 → How do founders turn one piece of content into a week of posts across every platform? 18 → How are founders making short-form video with AI, without a studio or an editor? 19 → How do founders use Reddit and niche communities to find customers without getting banned? 17 → How do founders build and run their own community (Slack, Discord, Skool) with AI help? 19 → How do founders measure whether AI-assisted social content is actually working? 18 → Does building in public still work in the AI era, and how do founders do it well? 18 →

Also in Starting Up

The same ground, over in Grow & market, our Starting Up track.

What growth metrics should I actually track as an early-stage startup? 3 → Should I even be running paid ads at this stage? 2 →
eChai Partner Brands The partnership →