Marketing & Growth

Is it OK to automate comments, likes, and DMs with AI? Where is the line?

The short answer

The line is human review: AI that drafts a reply you read and edit is fine, while software that posts comments or DMs without you is now actively penalized (LinkedIn downranks automated comments and can restrict repeat offenders). DM automation works for opt-in flows like 'comment X and I'll send the guide', not for cold outreach. If a reader would feel tricked on learning it was automated, do not ship it.

A quick orientation. The real value is below: resources worth your time, from people who've actually done it.

17 resources worth your time

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