Customers & Research

Finding your niche / beachhead

Win a tiny market completely before going wide.

Level All Intermediate Advanced
Who's asking Everyone Idea-Stage Founder Builder Launcher Grower Indie Hacker Technical Solo Founder Tier-2/3 India Founder
How do I know when I've won my niche and it's time to expand? You've won when you're the obvious default in that segment, customers refer you unprompted, your name comes up first, and growth within it is slowi... Advanced 2 resources →