Customers & Research
Finding your niche / beachhead
Win a tiny market completely before going wide.
What is a beachhead market and why does everyone say to start with one?
A beachhead is the one tiny, winnable market you conquer completely before expanding, the head of the bowling pin that knocks over the rest. You go...
How do I pick which niche to go after first?
Pick the segment with the most acute pain, the easiest to reach, and the best path to adjacent markets after. Rank candidates by 'can I actually re...
How do I know when I've won my niche and it's time to expand?
You've won when you're the obvious default in that segment, customers refer you unprompted, your name comes up first, and growth within it is slowi...