Brand, Web & Presence
Branding & visual identity
Look like a company people trust.
What does 'branding' actually mean for an early-stage startup?
Branding isn't a logo, it's the consistent promise and feeling people associate with you. Early on it's mostly your positioning, your voice, and do...
Do I need to hire a designer for a logo, or can I DIY it?
For v1, DIY or a cheap wordmark is completely fine, a clean typeset name in a good font beats an expensive but generic logo. Don't let 'we need a r...
How do I create a consistent visual identity (colours, fonts) without a designer?
Pick one primary colour, one accent, and one or two fonts, then use them everywhere, ruthlessly. Consistency reads as 'professional' far more than ...