We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 698 founders registered. Any city that reaches 20 interested founders is on too. See your city
Brand, web & content

Branding & visual identity

Look like a company people trust.

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How do I name my startup so it's not already taken, is available as a .com or .in, and doesn't get lost on Google? Pick a name you can actually own: check trademark availability, domain, and whether you rank on your own name before you fall in love with it. A sl... Beginner 3 resources → What files and assets do I actually need before I call our brand ready to launch? You need far less than agencies imply: a logo in a few formats, one or two brand colors with hex codes, one or two fonts, and a simple rule sheet s... Beginner 3 resources → What are the most common branding mistakes that make an early startup look amateur or untrustworthy? The usual tells: a stretched or low-res logo, five random fonts, a stock-photo hero of strangers shaking hands, no favicon, and copy full of jargon... Beginner 3 resources → How do I write a tagline and homepage headline that actually says what we do, instead of a vague inspirational line? If a stranger reads your headline and still can't tell what you do or for whom, it's failing, no matter how poetic it sounds. Lead with clarity: na... Beginner 3 resources →
eChai Partner Brands The partnership →