Brand, Web & Presence
Branding & visual identity
Look like a company people trust.
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How do I position my startup so people instantly 'get' it?
Positioning is choosing the mental category you want to own and the competitive alternative you beat. April Dunford's method: figure out what you'r...
How do I name my startup so it's not already taken, is available as a .com or .in, and doesn't get lost on Google?
Pick a name you can actually own: check trademark availability, domain, and whether you rank on your own name before you fall in love with it. A sl...
What files and assets do I actually need before I call our brand ready to launch?
You need far less than agencies imply: a logo in a few formats, one or two brand colors with hex codes, one or two fonts, and a simple rule sheet s...
What are the most common branding mistakes that make an early startup look amateur or untrustworthy?
The usual tells: a stretched or low-res logo, five random fonts, a stock-photo hero of strangers shaking hands, no favicon, and copy full of jargon...
How do I write a tagline and homepage headline that actually says what we do, instead of a vague inspirational line?
If a stranger reads your headline and still can't tell what you do or for whom, it's failing, no matter how poetic it sounds. Lead with clarity: na...