Building the Product

Building your MVP

Build the smallest thing that tests the biggest risk.

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What actually counts as an MVP, and what's the smallest one I can get away with? An MVP is the least you can build (or fake) to test your single riskiest assumption, not a shrunken version of your dream product. Ask 'what's the ... Beginner 3 resources → How long should building an MVP take? Weeks, not months. If your MVP will take more than 4-8 weeks, your scope is wrong, not your timeline. Airbnb, Stripe, and Twitch all launched narro... Beginner 3 resources → Should I build an MVP at all, or can I validate without one? If you haven't talked to ~20-30 potential customers yet, don't build anything, you're not validating, you're procrastinating in code. A concierge M... Beginner 3 resources → What's the difference between an MVP and just a cheap, half-finished product? An MVP is a learning tool with a clear hypothesis attached; a cheap product is just a bad product. The point isn't to spend less money, it's to buy... Intermediate 2 resources → I want to test my idea before writing any code. What actually is a landing-page or concierge MVP and how do I run one right? A landing-page MVP sells the promise and measures who clicks buy or signs up; a concierge MVP delivers the service manually behind the scenes while... Beginner 3 resources → How do I decide the single riskiest assumption my MVP should test instead of trying to prove the whole idea at once? List every belief your business needs to be true (people want this, they'll pay this much, you can acquire them cheaply, you can deliver it), then ... Intermediate 3 resources →