Growth & Marketing
Community-led growth
Turn users into a movement.
How do I solve the cold-start / chicken-and-egg problem for a network or community?
Build the smallest 'atomic network' that can stand on its own, focus obsessively on the hard side of the network, and deliver a magic moment there ...
How do I tie community to real business outcomes?
Pick one primary goal (support, retention, acquisition, or product feedback) using a model like SPACES, then instrument that outcome so leadership ...