Understand your customers
Competitive & market research
Know the landscape better than the incumbents.
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How do I do competitive research for a brand-new category where there are no direct competitors yet?
No direct competitors almost never means no competition, it means you're competing against how people solve the problem today, however clumsily. Ma...
How do I research whether a market is big enough to matter but small enough that big players will ignore it?
You're looking for the sweet spot that's a real business for you but a rounding error for a giant, and the test is simple: could this market ever p...
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